Tired of your product photos turning out like the dark photo above? Learn how to achieve the best possible product photo you can using just your phone camera, free resources and things you may find around your house.
We understand the cost of hiring a professional photographer is high (and well deserved as those photogs work hard), so until you have a budget to burn, this is a great alternative that can help take your proStore to the next level!
Watch the video below to learn from our brand director, Paige Cody, who has also been a photographer for the past six years. She will teach you the three basic product photography rules to follow in order to achieve the look of the kick-ass camera photo above.
So just to sum up the video above, here are the three rules, as well as additional information you can follow!
The light makes or breaks the photo. Natural light is the best and cheapest alternative to professional lights, just make sure your asset is well positioned so the light isn't too harsh!
- Take a picture of an item near a window (around 2-4 feet away so the light isn't too strong. You know it's too strong when you can no longer see all the detail on the asset where the light hits.
- Shoot **indoors** mid-day (11:00 - 2:00 generally) when the sun is above your home. Find a room with the most soft light and work there.
- If you are shooting 90 degrees to a window, I recommend using either a reflector or any smooth white surface to bounce light back onto the darker side of your asset. It makes the light stronger on that side and editing will be easier for you.
- make sure artificial lights are turned off as they will give your photo a yellow tinge or mixed lighting like the dark product photo at the top of this page.
- Make sure nothing is blocking your light source (including yourself). If you subject isn't getting enough light, it will be dull and grainy.
A good photo background can make all the difference, and it doesn't need to be fancy at all! In fact, the more simple, the better!
Indoor Background Tips:
- Find a neutral hard service that will fit your asset comfortably if your camera is in square mode. Make sure the sides are clear of clutter or strong light.
- Don't use fabrics as wrinkles are messy and distracting.
- Don't have a neutral coloured wall? Head over to home depot and get beadboard, drywall sheet or anything thin, over 4''x4'' and white for under $30!
- If you are using your floor, make sure it doesn't have a shine. If it does put a white carpet or white drywall sheet down against the baseboard.
- Make sure the surfaces you use are clean, as pesky dirt and dust can appear when you sharpen the image later.
I have also included camera angles and how many images to aim for while shooting a single product. Aim for a minimum of three images unless the product is pretty straight forward.
1) straight on shot of the item (feel free to do this for all relevant angels of the asset).
2) Angle shot or top shot (Get a shot at an angle from above or straight on from above. Consider it the more "artsy shot" that looks great as your main image.
3) Context/Action shot. Ask someone to model with your product, or do it yourself by including something simple as a hand in the picture (make sure your fingernails are clean). You can also just place your asset next to something relatable, like a door. This helps the renter gauge the size visually, and it's been proven that items sell/rent better when a person is included in the photo (people build a connection with the image when done correctly and not creepy).
- For straight-on shots hold your camera straight and not tilted.
- Turn your phone camera grid on by going into phone settings - camera mode (or google how to do it). This helps you keep the image straight.
- Leave enough padding around the bottom, top and sides (but not too much - find a balance)
- Keep your asset far enough away from your backdrop so you don't get a harsh shadow on the back and you can't see the details in the wall.
We hope you guys found these tips helpful! If you have any questions or want to share your work feel free to leave them in the comments or send them on over to us via email! Email Paige directly at firstname.lastname@example.org. Stay tuned for the next video on editing!
It is official! Ruckify has officially launched and everyone is now able to download our app and browse our ever-growing list of rental items on the Ruckify Marketplace. We are primarily in Ottawa and will expand across Canada, followed by all of North America as we grow. However, no matter your location, you can still post items for people to rent.
Ruckify Launched October 17th, 2018 at the eSax event. We were lucky to not only have both our co-founders, Steve Cody and Bruce Linton, as well as one of our Investors, Brett Wilson speaking at the event, but we got to share the evening with so many supporters (Over 300 in attendance), awesome local businesses and some of our wonderful investors.
We want to thank everyone who attended and who have supported us over the last 18 months of development! We are so excited to see the impact Ruckify will not only have on the sharing/gig economies, but the planet as well!
tree photos by: Ottawa Neighbours
Watch as one of our Ruckify Reps, Paige, opens the complimentary Ruckify Starter Kit that will be soon be going out to people who sign up! The box and contents are 100% recyclable.
Interested in your own box and tree? Head over to https://joinruckify.ruckify.com to sign up on our email list so you can be notified when the app is out AND get your little complimentary proStore starter kit!
Ruckify is an app that offers a peer-to-peer marketplace for everything rentals! (like Airbnb, but for EVERYTHING). You can create your own little side business by building your own Ruckify proStore (free to sign up and make). we just posted a blog that goes into depth about proStores: https://www.ruckifyblog.com/…/how-ruckify-can-be-your-new-s…
Ruckify also plants a tree for every transaction on the app, so not only are you saving space and money by renting, but you are helping to save the environment! #10milliontreeproject
The app comes out this fall but you can still rent and post stuff for rent right now! Just contact a Ruckify rep and they will hook you up!
Forbes states that side-hustles are the new job security and we couldn’t agree more! In today’s day and age there are so many shifts in the economy, minimum wage hikes and resulting job cuts and losses. Having your own small business on the side, whether it’s jewellery making, personal training, photography, harvest table building, etc... can act as a lift raft in a dire situation, or even turn into a full fledged ship if you turn it into full time venture.
How can Ruckify be my next side hustle?
The Ruckify platform utilizes the share economy and peer-to-peer sales by allowing everyone to create their own proStore on the app (free to make) and rent out their assets to other people in their community. Do you have lots of water sports equipment you never really use? Instead of all that stuff sitting in your garage, collecting dust, it could be making you money. You can create your own proStore and post your wakeboards, water skis, kayaks and canoes for people to rent out.
How do I start my proStore?
Easy! Find things you want to rent (whether it’s random stuff around your house, extra spaces, vehicles, or items from a specific hobby and/or business you’re passionate about), and reach out to a Ruckify rep who will get you all set up for when the app goes live. Once the app is live it will be super easy for you to add and edit each listing and even create a cool, custom look for your proStore! It’s free to set up, and Ruckify only takes 10% of each transaction which is something you can easily account for in your overhead. If you aren’t able to facilitate handoffs Ruckify can take care of that for you as well. Additionally, there is no need to worry about damage and theft since Ruckify offers insurance and security deposit options.
Earth Day has come and gone, but in our opinion here at Ruckify, being mindful of the earth should be everyday! And with all the craziness going on with global warming, climate change, human and animal illness due to pollution, as well as a variety of other important issues, we all need to do our part to lower our carbon footprint. It may not seem like it, but every single bit helps!
We know breaking old habits can be a pain in the ass, so start off small by switching up one or two things on the list below, and gradually working towards including more ways to be energy efficient and earth-friendly!
We at Ruckify hope we have inspired you with these tips and tricks you can easily implement in your home. If you have any tips you want to add, drop them below n the comments! We would also love to hear about what you are doing to help reduce your carbon footprint!
By now we all know the story of where the inspiration for Ruckify came from; our
Founder Steve Cody’s neighbour, and now partner, Bruce Linton, was looking to clean up some fallen trees and
needed a chainsaw. As much his neighbour wanted to buy one, he knew better than
to risk marital discord over a piece of equipment he really only needed for a short
while. But Steve’s neighbour didn’t know where he could get a chainsaw for a few
A light bulb went on in Steve’s mind and the idea was born for a marketplace app
that allows people to share assets on a short-term basis. Ruckify allows those with
under-used assets to make them available to people who need those asset for a
short period to time without having to buy them. Someone makes money, someone
It makes perfect sense and is a natural next phase in today’s sharing economy. Baby
Boomers and Gen X-ers are at a point in their lives where they want to simplify their
lives and own fewer things. Millennials and Gen Zs are avoiding or delaying buying
things for as long as possible. They still want the experiences from using those
things (cars, homes, camping equipment, sporting equipment, a/v equipment, etc…),
but they don’t want to own them. Ruckify is the perfect place to find those things
from a trusted source, use them for a while and return them.
Oh and by the way, every time you rent something using the Ruckify app, Ruckify
will plant a tree on your behalf.
Make some money, save some money, help the environment.
wirtten by: Shail P.
Take a look around your house. Why have everything just sitting there when it can be making your money?! The Ruckify myStore platform allows you to pretty much put up anything you own for rent (Such as; your university textbooks, power drill, portable piano, extra storage space or even the four-wheeler collecting dust in the garage). Needless to say, you have about a million options.
Your myStore will allow you to connect with those in search of what you offer and make you some extra cash that can go into your "Australian Backpacking Adventure Fund" jar. We make sure everything you list is insured and you can rest easy knowing everyone who joins Ruckify is verified and security checked to ensure the process is safe (Unlike the uncertainty of buying something off craigslist).
You can make your myStore your own by customizing your categories, uploading a nifty profile picture and choosing one of our pre-made backdrops to give it a splash of personality! and guess what?! Creating your myStore is completely free!! How great is that?!
Just find things you want to rent to others, snap some awesome pictures (click HERE for tips on taking product photos on a budget), follow our "posting" steps, and VOILA! Your item is ready to be Ruckified!
If you are interested in creating a new myStore side hustle for yourself, connect with a Ruckify tech today so you can learn more & get started! Oh, and did I mention that we plant a tree for every transaction made through your myStore? Not only are you making some extra money, but you are helping the planet as well! #letsruckify
Own less, experience more. That is the unofficial motto to those who live a minimalistic lifestyle. In it's essence, minimalism is all about owning only what you need and use on a daily or seasonal basis. They believe that by living an uncluttered life, they experience a high level of zen, mindfulness and appreciation for the little things.
Being free from unneeded possessions is a beautiful thing. Take me for example. I was quite a hoarder. Not in a TLC "get-this-girl-a-flamethrower" kind of way, but let's just say my bar was set pretty low on what I considered a possession with "sentimental" value. I kept everything from passable family heirlooms, old pet collars, all five of my failed G1 drivers written tests and pretty much any kind of "art" my children created.
And don't even get me started on the drawers and cupboards full of hair products, makeup, and cans of food I never used, or all the clothes I told myself "Oh, I'll totally wear this someday..." or the hopeful "This will fit again eventually...". Needless to say, my home was a hub full of accumulated crap I truly didn't need.
One day I read a pretty good article about the magic of minimalism. I discovered that it was not only beneficial to your state of mind, but your physical health as well. You don't feel as stressed. You're continually feeling refreshed. You save time from not having to clean the onslaught of clothes and/or toys that slowly become an infestation on your living space. You save money because you get it in your head that you don't truly "need" that new flower arrangement from Homesense. You're self esteem goes up and you aren't as cautious about having your mother come over for a visit.
I have a few tips and tricks for you to free up your lifestyle through the practice of de-cluttering/minimalism.
I hope these tips can help you take your first steps towards an uncluttered lifestyle! If de-cluttering drives you nuts, there are many professional de-clutters out there that can help you through the process! Either way, I highly recommend giving it a try because it can really improve your quality of life and give you more time/money to spend on things that matter!
And at the risk of sounding too "salesy", Ruckify is a platform that can help those who wish to save space, rent the things they need temporarily! So don't worry, the next time you hold "mommy-and-me yoga" at your house, you can rent a juicer on Ruckify!
On Ruckify it is important that your images stand out and that people get a clear representation of what you are offering. Here is a list of tips to follow when capturing your images with your phone or camera.
I hope that with these tips in mind, you will up your product photography game which will ultimately increase the chances of your item being picked!
If you need any more tips photographing something specific, reach out to the Ruckify team and
They will help you out!
While in the early stages of development, the Ruckify team were thinking about what Ruckify could mean for the economy and environment. Together they decided on furthering their agenda for positive environmental change by starting the 10 Million Trees Project, which has a starting goal of 10,000,000 trees to be planted by Ruckify.
"If many people rented items instead of buying them, it could impact the environment big time." Steve Cody stated at a Ruckify information session. "It means that there will be less manufacturing going on, and also less waste. Everyone who rents "things" instead of buying them will ultimately lower their carbon footprint." Steve stated.
And at a time where the world is infested with trash (There is a trash pile circling a current in the ocean the size of texas), less waste is a saving grace.
Here are three amazing things that can happen when you plant trees:
1) It can help slow down climate change.
"Trees help fight climate change because they absorb CO2 from the atmosphere through the natural process of photosynthesis. They store the carbon and release oxygen as part of their natural life cycle. This is good news for the environment because carbon dioxide is a greenhouse gas that is produced in vast quantities from human activities, such as the burning of fossil fuels. Over time the release of CO2 into the atmosphere has led to more heat being trapped within the planet, causing a small but significant rise in global temperatures. This problem has been made worse by large-scale deforestation across the world, particularly in areas such as the Amazon rainforest." - Trees 4 Life Campaign
2) It can help protect all sorts of ecosystems:
Due to the teardown of many forests for human consumption, as well as the onslaught of forest fires we have been hearing about (or witnessing), the homes of millions/billions of animals have been destroyed. By planting trees, we are bringing life back into scorched wastelands and giving these animals a new home they can prosper in.
3) Trees create economic opportunities:
"Fruit harvested from community orchards can be sold, thus providing income. Small business opportunities in green waste management and landscaping arise when cities value mulching and its water-saving qualities. Vocational training for youth interested in green jobs is also a great way to develop economic opportunities from trees." - Tree People
You can support this project by simply signing up for Ruckify (A tree is planted on behalf of everyone who just signs up - which is completely free to do)! And a tree is also planted for every transaction that occurs through the app! Together we can reach this starting goal in no time!
Let's save the planet!